Three things we write, two ways to combine them, one flat fee for each. Every figure below is the figure on your quote, with the deliverables listed beside it.
One landing page, argued section by section: promise, proof, objection, price, ask. It suits a product that needs one strong page and a launch-day announcement, and it arrives annotated so your designer can lay it out without follow-up questions.
From the teaser to the day-after follow-up, written for launches where the page is already built. Each email comes with two subject-line alternates and a plain-text version, so nothing is left for your team to improvise at midnight.
A reference your whole team can brief from: the positioning line, three proof pillars, the words to use and the words to leave out. It is for teams who already have pages but no shared voice, and it is the document your next hire will read first.
The landing page, the seven emails and the messaging guide, written together so page, inbox and brand speak with one voice. This is the package most launches choose, and it is $1,480 less than buying the three separately.
For launches with a pricing page, a waitlist and a long tail of follow-up. Everything in the Launch Pack, plus the pages and posts that surround it, and thirty days afterwards in which edits are still on us.
If the page exists, take the sequence. If the voice is the gap, take the guide. If nothing exists yet, the Launch Pack covers it.
| Included | Single Page$2,480 | Launch Pack$5,860 | Full Runway$9,340 |
|---|---|---|---|
| Landing page copy | Yes | Yes | Yes |
| Seven-email sequence | No | Yes | Yes |
| Messaging guide | No | Yes | Yes |
| Pricing and feature pages | No | No | Yes |
| Press note and launch posts | No | No | Yes |
| Edits | 2 rounds | 2 rounds per piece | 2 rounds, plus 30 days |
| Delivery | 9 working days | 14 working days | Dated on your quote |
None of it needs to be tidy. Send what you have and we’ll tell you plainly what’s still missing.
Launching inside ten working days? Mention it on the form and we’ll confirm the same day whether the calendar allows it.
Two rounds are inside every fee. If your team wants one more pass, add it to the quote at the start or part-way through.
Four further subject-line variants for each email in the sequence, ready to load into your sending tool.
Only your name, email and a line about the launch are required.
Yes. The figure on your quote is the figure on your invoices. If the scope grows partway through, we’ll say so and quote the change before any extra work begins.
You do, in full, the day the final invoice is paid.
You can. If you move from a Single Page to the Launch Pack within thirty days, the Single Page fee is credited against the pack.
Add the rush slot (+$780) and tell us your date. We’ll confirm the same day whether the calendar allows ten working days.
Half of the flat fee holds your slot and half is due when final files are delivered. An invoice for each is sent by email.
